7 Strategic Marketing Moves That Can Flood Your Pipeline Before Your Next Event

You've been meaning to ramp up your marketing before the next trade show, but somehow the weeks slipped away. Now you've got just days to generate some buzz and fill your pipeline before you head to the event.

Don't panic. Smart contractors know that concentrated, focused marketing efforts often work better than months of scattered activity. What you need is a sprint plan—seven high-impact moves that create momentum fast and position you to turn expo conversations into real jobs.

These last-minute plumbing marketing ideas work because they're built for speed and designed to generate plumbing leads that convert. Let's get your phone ringing.

1. Email Your List About Where You'll Be And What Promo You're Running

Your existing customers are your best source of immediate leads and referrals. Send a quick email letting them know:

• You'll be at the upcoming trade show learning about new tools and techniques

• You're running a special promotion for work scheduled in the next 30 days

• They should refer friends and neighbors who need plumbing work

  
  

Keep it short and benefit-focused: "We're investing in new training and tools to serve you better, and we're passing the savings along through February."

This works because it positions your expo attendance as something that benefits your customers, not just your business.

2. Post Short Videos On Social Media About Tools And Tips You Plan To Explore

People love behind-the-scenes content, especially when it shows you improving your skills to serve them better. Record 30-60 second videos covering:

• "3 new tools I'm excited to see at the expo"

• "Quick tip Tuesday: Here's what I'm learning about water heater efficiency"

• "Follow along as we check out the latest plumbing technology"

Post these across Facebook, Instagram, and LinkedIn. The goal isn't to go viral—it's to stay top-of-mind with your local audience and show that you're staying current with industry developments.

3. Create A Simple Offer You Can Mention Both Online And In Person

Nothing generates immediate leads like a compelling, time-limited offer. Create something simple that you can promote online and mention in expo conversations:

• "Free water heater inspection with any service call booked before March 1st"

• "Drain cleaning special: $89 for any drain, any time in February"

• "$50 off your next repair when you schedule within 48 hours"

The key is making it easy to remember, easy to explain, and genuinely valuable. You want an offer that gets people to pick up the phone right now.

4. Invite Local Customers And Partners To Meet You At The Expo

Turn expo attendance into a relationship-building opportunity. Reach out to:

• Best customers who might benefit from seeing new plumbing technology

• Property managers and general contractors you work with regularly

• Vendors and suppliers in your network

Send a quick message: "I'll be at the PHCC Trades Expo on Saturday learning about new water heater technology. If you're free, stop by and I'll show you what's new that could benefit your properties."

This strengthens existing relationships while positioning you as the expert who stays current with industry developments.

5. Run A Small, Targeted Ad Campaign In Your Service Area

You don't need a massive ad budget—just enough to reach local homeowners with an immediate need. Create a simple Facebook or Google ad targeting your service area with messaging like:

"Emergency plumbing repair available 24/7 in [Your City]. Licensed, insured, and equipped with the latest diagnostic tools. Call now for same-day service."

Set a daily budget of $20-50 for just 5-7 days. The goal is capturing people who need help right now and are searching online for solutions.

6. Freshen Your Website And Google Business Profile With Updated Photos And Event Mention

Quick updates can improve your local search visibility immediately:

• Add recent photos of your team and trucks

• Update your Google Business Profile with "Attending PHCC Trades Expo 2026 to bring customers the latest technology"

• Refresh your website homepage with current promotions and services

• Make sure your contact information and hours are correct everywhere

These small changes signal to Google that your business is active and current, which can

boost your local search rankings during your marketing push.

7. Prepare Follow-Up Sequences So The Plumbing Leads You Generate Don't Go Cold

The worst marketing mistake is generating leads and then dropping the ball on follow-up.

Set up systems before your sprint begins:

• Create email templates for different types of leads

• Set up automated text reminders for estimates and appointments

• Prepare a simple tracking system (even a spreadsheet works)

• Schedule specific times for daily follow-up calls

When leads come in hot from your marketing push, you want to respond within hours, not days.

Use PHCC San Diego's Trades Expo 2026 As Your Marketing Deadline

These plumbing marketing ideas work best when you have a specific deadline that creates urgency. PHCC San Diego's Trades Expo 2026 is perfect for this strategy.

The event happens Saturday, January 31, 2026, from 9:00 AM to 3:00 PM at Del Mar Fairgrounds, Bing Crosby Hall.

Register now, then run this 7-day sprint so you walk into Del Mar with momentum, warm leads, and existing relationships ready to convert into bigger jobs.

Ready to fill your pipeline before the expo? Register for PHCC San Diego's Trades Expo 2026 and start your marketing sprint today.